Ferran Torres is an essential part of the Kick Out Plastic staff, a foundation whose mission is to work for a more sustainable future. At the age of 20, Ferran insists on the importance he places on caring for nature: “It is true that I have always loved getting lost in the mountains or walking quietly on the beach with the dogs. It is my way of disconnecting”.

The key is to harness the energy of sport to promote movements and lead transformations. That is the distinctive nature of this non-profit organization that focuses on the elimination of single-use plastics and collects multiple other actions to drive global change.

For Ferran Torres, a benchmark for the Spanish national team and Manchester City, change is achieved day by day. “Manchester City, for example, has already launched several initiatives to promote sustainability. It is clear that much remains to be done and that little by little, like the rest of society, the world of football is discovering the seriousness of the problem we are facing”.

Moment for history
December 10, 2020 is marked as the date of the international presentation of Kick Out Plastic from the Valencia headquarters of Jacaranda Marketing, co-founding entity of the Foundation together with the Leaderbrock Sports agency. Its footballers, as well as a good number of athletes from other disciplines, influencers and celebrities from all over the world, will have an active presence in the Kick Out Plastic mission.

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